Digital Media Lab., Inc., a Group company, is using its copyrighted characters, the Vegetable Fairies, to support the Ministry of Agriculture, Forestry and Fisheries’ “Let’s Eat Vegetables Project,” which promotes educational food activities for kids.*
This promotional campaign, taking place in such areas as Tokyo’s Nerima Ward and Shizuoka City, centered on the essential role of vegetables in a healthy diet, conveying this message through posters distributed to approximately 250 elementary, junior high, and high schools, as well as childcare facilities.
We also provided children with opportunities to learn about healthy vegetable eating through our other educational nutrition workshops. We will continue to collaborate with local communities and educational institutions to foster a greater interest in nutrition.
In addition, the Company contributes to society in a wide range of fields related to education, the arts, and culture. These efforts include Founder & CEO Chairman Isao Tsukamoto presenting lectures as a specially appointed professor for the Faculty of Service Innovation, Chiba University of Commerce, and sponsoring Kanazawa JAZZ STREET, an annual music event in Kanazawa City, Ishikawa Prefecture.





